Creating high-performing blogs or articles is the first step towards a successful content marketing strategy. But, if your content to serve as an acquisition channel, avoid a high bounce rate, or allow visitors to easily find all the information that they need, then it is essential that you create relationships between related documents.
The importance of linking your documents
Create effective links between your documents allows your content creators to build a content highway for your visitors. Links allow visitors to easily find related content or information that might be relevant to particular search terms or issues.
More importantly, for any website that uses content as an acquisition channel, effective links can help you to move visitors allow a journey that qualifies them and gets them closer to using your products.
Prismic has simplified the process of linking documents through the content relationship field. This feature will allow content creators to easily find and link to related documents.
In addition to linking to related documents, Prismic also provides you with the ability to build other types of content relationships.
Building a relationship between content categories
This example is most frequently seen with our eCommerce users, but it is a feature that could be used by anyone. Building relationships between content categories allows you to create links between the different types of services or products that you might offer on your website.
You can create content relationships between specific content types (think of them as website sections) so that different documents and pages are linked whenever specific information appears within them.
Say, for example, you are running an eCommerce website, and you want visitors to link every page where a specific product appears. This type of relationship can also be useful if you want to link documents where specific videos or CTAs appear, even when the documents in which they are featured are not directly related.
Building a relationship between your content and their authors.
Many of our users want their visitors to develop a certain affinity for certain authors or to build off the reputation of some of their content creators.
Doing so requires that the name of each author appears on their content and that it is easy for visitors to find all the articles or blog posts that a specific author has produced.
Once again, whilst not every piece of content that an author produces will be related, it is common for us to see users deploy this feature so that authors with specific expertise automatically have their content linked whenever they publish a new document.
This is just another step towards making it easier for readers to find the information that they need and in allowing you to create a clear journey for your visitors.
It is also worth noting that links play an important role in SEO performance, so having features that make it easy for your content creators to create relationships between your documents will help you to rank higher in searches.